Follow these Essential Tips in Designing a Law Firm Website
You would want your law firm website to be effective and get the results you wanted, and for this, a solid design is needed that will draw attention from your potential clients and let them stay longer on your site. To be able to do this, you can follow some of these design tips that will boost the effectiveness of your website. These tips are not difficult as it sounds and you can unleash your creativity to achieve it.
Note that when a person would look for a lawyer, he or she will not beat around the bush, so it is better to have a simple design for your website. A clean and easy to navigate website will allow your prospective clients to focus on the information you promoted and this will help them make a quick decision if you are the attorney they are looking for. A law firm that has followed this criteria is one that specializes in Injury Law and it is DeSalvo Law firm.
Some of the ways to simplify your website design are by utilizing large headers and use of colourful fonts, shortening of long paragraphs, using of white space to separate content, minimizing the number of text, and by combining your text with powerful images in order to convey your message. Getting to the point fast and communicating easily should always be the main objective of your website design.
Another tip for an effective law firm website is to make it mobile friendly, which by now designers know that if this is not being done, it will have a negative impact on your search engine optimization. This is for the reason that research has shown that 63% of adult cell phone owners use their smart phones when going online, and 34% of mobile internet users use also their cell phones to go online. Be aware that these numbers are increasing in popularity, thus, if you have a law firm website that is not mobile friendly, then know that you are losing prospects in the process.
Another guideline to have an effective law firm website design is having a placement of content that is proper and thus very important, and you can have this with a well organized content and clear call to action. The content that is referred here is anything that is not just visual, and this means blog posts, press stories, the profile of the lawyer and also a scripted video would be good.
Rules of design like keeping your text to a minimum, sentences used are short and simple, not using vocabulary, and breaking up big blocks of text through white space, can be followed.