Facts about the Lincoln Motor Company The Lincoln Motor Company is a branch division of Ford Motor Company that sells luxury cars. The US, being its prime market, the Lincoln cars have also found a market niche in the Middle East, South Korea, and China. These are the new and current Lincoln car models: two sedans – Continental and MKZ, three crossover utility vehicles – MKC, MKT, MKX, and a sport utility vehicle – Navigator. Henry Leland and his son, Wilfred, founded the Lincoln Motor Company in August 1917 and named his company after Abraham Lincoln, who was the 16th US president. When the company started, war broke out and the company’s source of income was getting military contracts, assembling Liberty V12 aircraft engines with Ford Motor company supplying the cylinders along with other car manufacturers, like Buick, Cadillac, Marmon, and Packard. Their first automobile was the Lincoln Model which was marketed as a luxury car, competing against other American luxury cars, but at the end of the war, the company shifted entirely for automobile production. After selling 150 cars, the company was forced into bankruptcy and was sold to Ford Motor Company for US$8,000,000. While Ford Motor Company was also selling their brand of luxury cars, the company found little acceptance on those cars, but with the acquisition of Lincoln, the nameplate became a top-selling rival along other luxury cars. By the time that Lincoln has been considered a subsidiary of Ford Motor, new Lincoln H-series were made in car versions of sedan, coupe, and limousine and all installed with the Lincoln V12 standard equipment. In 1940, the famous Lincoln Continental was produced as a personal luxury car, which was conceptualized by the co-founder of Ford Motor, Edsel Ford.
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In 1945, the car models Continental and the Zephyr-based range were produced from the merging of Lincoln and Mercury by Ford Motor. On December 2012, Ford Motor changed the name of the Lincoln division to Lincoln Motor Company, after the cancellation of the Mercury division.
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In the US, Lincoln’s track sales reached 16% in 2014 and a 7% increase in 2015 and 10% increase in 2016, its popularity had something to do with the all-new MKC crossover. Lincoln’s history of brand image started in 1927 when a greyhound was attached as the hood ornament and in the 1930s, they used a coat of arms with a red cross in the center and a knight’s helmet at the top as the official emblem. As Lincoln’s branding changed through the years, the introduction of the coat of arms coincided with Ford Motor’s coat of arms with their new fleet of cars, such that the branding process continued to evolve into the framed, four-pointed star which is currently use now.